#164 Simple Tips To Grow Your Business For Gym Owners With Mike Michalowicz

Jul 17, 2023

In this episode, Nicole Aucoin interviews business expert and author Mike Michalowicz, who shares valuable tips for gym owners on growing their businesses. They discuss the significance of focusing on core competencies and avoiding distractions, understanding clients' needs, and leaning into the gym's strengths to become a specialist rather than a generalist. They emphasize the importance of client feedback, asking about what the gym does right and what's wrong with the industry, to gain insights for improvement. They also highlight the value of partnerships with other vendors serving the same clients and the positive impact small businesses can have on communities and the economy.

In this episode, you'll learn:

• Focus on core competencies and avoid dilution by adding too many services or offerings.
• Understand what clients love about the gym and lean into those strengths.
• Ask clients about what the gym is doing right and what is wrong with the industry to gain valuable insights.
• Prioritize partnerships and collaborations with vendors serving the same clients to enhance the overall customer experience.
• Emphasize the significance of small businesses in making a positive impact on communities and the economy, and prioritize profitability, growth, and community service for long-term success.

 

Links: 

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Looking forward to seeing you!

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▼ ▽ Healthy Steps Nutrition & HSN Mentoring We believe something as fundamental as nutrition shouldn’t be complicated, which is why we focus on a simple habit-based approach. We know that helping you become the best and healthiest version of yourself isn’t just about telling you what to eat or going to the gym a few hours a week. Our holistic coaching program addresses nutrition, mindset, sleep, daily movement, support system and lifestyle paired with our expert coaches for accountability and support. Our mission is to help one million people take control of their health one step at a time. In order to do that, we need gym owners and coaches with their boots on the ground, using the Healthy Steps Nutrition framework to empower their communities to make health a way of life. HSN Mentoring provides a turn-key solution for gym owners to build, launch and grow a professional nutrition coaching program in their gym, including training, business systems, nutrition coach certification, an exclusive app to manage clients, and ongoing mentoring.

▼ ▽ How It Works With Healthy Steps Nutrition Mentoring: Book a FREE discovery call {For Gym Owners Only} HERE | https://growyournutritionbusiness.com/book-a-free-call 

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