#166 Metrics That Matter & How To Improve Them: What Gym Owners Need To Know with Nick Reyes

Aug 2, 2023

In this episode, Nicole interviews Nick Reyes, Chief Revenue Officer at PushPress, they delve into crucial metrics for gym owners to monitor in their businesses, including length of engagement and average revenue per member per month. Understanding and optimizing these metrics can lead to a more successful and sustainable fitness business. They also talk about the concept of North Star metrics in boutique fitness, focusing on customer visits or check-ins as a key metric to decrease churn and increase revenue. Tune in to discover tips for increasing check-ins, the latest initiatives by PushPress, and their collaboration with HSN for nutrition services. Don't miss out on valuable insights to take your fitness business to the next level!

What You'll learn:

• Length of engagement is a crucial metric for gym owners, and increasing it leads to a more successful business.
• Churn rate is a significant challenge, and addressing it requires focusing on delivering value, building strong relationships, and making service improvements.
• The North Star metric in boutique fitness is customer visits or check-ins, aiming for three times a week consistently to decrease churn and increase revenue.
• PushPress's initiatives, such as the merged app, appointment booking, and collaboration with HSN for nutrition services, enhance fitness business operations.
• and MUCH MORE!

Links:

Blog: https://growyournutritionbusiness.com/podcast-episode-166-metrics-that-matter-what-gym-owners-need-to-know/

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▼ ▽ Healthy Steps Nutrition & HSN Mentoring We believe something as fundamental as nutrition shouldn’t be complicated, which is why we focus on a simple habit-based approach. We know that helping you become the best and healthiest version of yourself isn’t just about telling you what to eat or going to the gym a few hours a week. Our holistic coaching program addresses nutrition, mindset, sleep, daily movement, support system and lifestyle paired with our expert coaches for accountability and support. Our mission is to help one million people take control of their health one step at a time. In order to do that, we need gym owners and coaches with their boots on the ground, using the Healthy Steps Nutrition framework to empower their communities to make health a way of life. HSN Mentoring provides a turn-key solution for gym owners to build, launch and grow a professional nutrition coaching program in their gym, including training, business systems, nutrition coach certification, an exclusive app to manage clients, and ongoing mentoring.

▼ ▽ How It Works With Healthy Steps Nutrition Mentoring: Book a FREE discovery call {For Gym Owners Only} HERE | https://growyournutritionbusiness.com/book-a-free-call 

Complete the training includes online modules, mentoring calls, and 6-weeks of nutrition coaching at HSN HQ Launch your professional nutrition program, help your members see faster results, increase retention and add a revenue stream