#163 How To Increase Nutrition Revenue In A Gym

Jul 10, 2023

In this podcast episode, Nicole Aucoin discusses the importance of nutrition revenue and its impact on the growth and success of gyms. She shares statistics and insights from a national survey and a live event, revealing that while many gyms claim to offer nutrition programs, they generate less than 5% of their revenue from them. Nicole emphasizes the need for gyms to scale and expand their nutrition coaching services to reach more people and create more opportunities. She breaks down the math and outlines strategies for increasing nutrition revenue, including running challenges, offering ongoing coaching, and launching employee wellness programs. Nicole also highlights the significance of a strong sales process and effective marketing to attract clients and showcase the value of nutrition services. By implementing these strategies, gyms can significantly boost their revenue and make a greater impact on their community's health and well-being.

In this episode, you'll learn:

• Many gyms miss the opportunity to generate more revenue and impact by not focusing on nutrition services.
• Gyms implementing the Healthy Steps Nutrition (HSN) program see a 10x return on investment with higher revenue from nutrition.
• Nutrition coaches can handle 30-40 clients part-time, while dieticians can manage up to 50 clients in just two days a week.
• A three-month commitment model with higher rates initially can generate substantial revenue from nutrition coaching.
• Running nutrition challenges can convert participants to ongoing coaching and generate excitement.
• Successful gyms target existing members, non-members in their network, and nutrition-only clients through social media, email marketing, and front-end offers.
• Gyms can expand their nutrition program to employee wellness, reaching a broader audience beyond their physical location.
  
  

 

Links: 

▼ ▽ Lock in your spot to attend GAS today: https://growyournutritionbusiness.com/product/2023-hsn-live-workshop/ 

Looking forward to seeing you!

▼ ▽ BLOG POST: https://growyournutritionbusiness.com/podcast-episode-163-how-to-increase-nutrition-revenue-in-a-gym/

Join The MentalFit & Mindset Course Waitlist HERE | https://forms.gle/neP52BbgBSWYRRZX9 

▼ ▽ Free Help FREE Training For Gym Owners To Build A Nutrition Coaching Program In A Gym HERE | https://growyournutritionbusiness.com/free-webinar-building-a-nutrition-coaching-program/ 

▼ ▽ Connect With Us HSN Mentoring Instagram HERE | https://www.instagram.com/hsn_mentoring / Healthy Steps Nutrition Instagram HERE | https://www.instagram.com/healthystepsnutrition / Nicole Aucoin Instagram HERE | https://www.instagram.com/nicole_rd_hsn 

▼ ▽ Healthy Steps Nutrition & HSN Mentoring We believe something as fundamental as nutrition shouldn’t be complicated, which is why we focus on a simple habit-based approach. We know that helping you become the best and healthiest version of yourself isn’t just about telling you what to eat or going to the gym a few hours a week. Our holistic coaching program addresses nutrition, mindset, sleep, daily movement, support system and lifestyle paired with our expert coaches for accountability and support. Our mission is to help one million people take control of their health one step at a time. In order to do that, we need gym owners and coaches with their boots on the ground, using the Healthy Steps Nutrition framework to empower their communities to make health a way of life. HSN Mentoring provides a turn-key solution for gym owners to build, launch and grow a professional nutrition coaching program in their gym, including training, business systems, nutrition coach certification, an exclusive app to manage clients, and ongoing mentoring.

▼ ▽ How It Works With Healthy Steps Nutrition Mentoring: Book a FREE discovery call {For Gym Owners Only} HERE | https://growyournutritionbusiness.com/book-a-free-call 

Complete the training includes online modules, mentoring calls, and 6-weeks of nutrition coaching at HSN HQ Launch your professional nutrition program, help your members see faster results, increase retention and add a revenue stream